CONTRIBUTE PRACTICAL MARKETING KNOWLEDGE
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Free and Sponsored Posts
What Adverts welcomes practical article pitches from marketers, specialists, trainers and experienced practitioners.
Strong contributions help learners and professionals understand what works, why it works and how to apply it responsibly.
- Digital marketing, SEO, PPC, social and content
- Practical examples and first-hand experience
- Original, evidence-led and audience-focused writing
- Clear editorial review before publication
Pitch the idea before writing the full article. Submission does not guarantee publication.
BEFORE YOU PITCH
Send the idea first—not an unsolicited finished article.
Include:
A proposed title, short outline, intended reader and the practical value of the article.
Explain:
Your relevant experience and why you are qualified to cover the topic.
Confirm:
The work will be original and not published elsewhere.
Commercial link-building pitches and generic AI-generated articles are not suitable.
Original
Articles must be unique and created specifically for What Adverts.
Practical
Readers should leave with clearer decisions or useful next actions.
Evidence-Led
Important claims should be supported with credible sources or experience.
Audience-First
The article must help learners, professionals or business readers.
WHY CONTRIBUTE
Publish knowledge that is useful beyond self-promotion.
The strongest guest articles combine genuine expertise with a clear benefit for the What Adverts audience.
Teach Practical Skills
Help readers understand a strategy, workflow, tool or professional decision.
Build Credibility
Demonstrate expertise through clear thinking, evidence and helpful examples.
Reach Relevant Readers
Connect with people interested in marketing skills, careers and business growth.
Contribute to Learning
Add a thoughtful practitioner perspective to the What Adverts knowledge base.
TOPICS WE CONSIDER
Pitch a focused subject you can cover with authority.
Broad summaries are less useful than specific, experience-led articles with a clear reader and purpose.
Search Engine Optimisation
Technical SEO, on-page work, local search, content and responsible links.
Social Media Marketing
Platform strategy, content, community, paid campaigns and measurement.
Paid Advertising
Google Ads, paid social, budgets, tracking, testing and optimisation.
Content Marketing
Audience research, planning, creation, distribution and performance.
Web Design & Development
WordPress, PHP, UX, landing pages and marketing-focused websites.
AI in Marketing
Responsible workflows, practical use cases, limits and human review.
Analytics & Measurement
GA4, tracking, attribution, reporting and data-led decisions.
Marketing Careers
Portfolios, skills, interviews, freelancing and professional development.
EDITORIAL STANDARDS
We value useful expertise more than promotional content.
What We Want
- Original articles generally between 1,000 and 1,500 words
- Clear H2 and H3 headings, short paragraphs and useful examples
- Reliable sources for important facts, data and claims
- Professional, practical and approachable writing
What We Do Not Accept
- Previously published, copied or lightly rewritten content
- Articles created mainly to insert commercial links
- Unsupported claims, fabricated examples or misleading data
- Generic automated content without expertise and human review
SUBMISSION PROCESS
Pitch first. Write after the topic is accepted.
A short pitch saves time for both the contributor and editorial team and helps shape a stronger article.
Choose a Focused Idea
Select a useful topic that matches your genuine knowledge or experience.
Email the Pitch
Send a proposed title, summary, intended reader, key points and author background.
Wait for Editorial Feedback
The team checks audience fit, originality, scope and publishing priorities.
Write the Approved Article
Follow the agreed direction, guidelines and any requested editorial notes.
Review and Publication
The submission may be edited, returned for revision, scheduled or declined.
Include These Details in Your Pitch
ARTICLE CHECKLIST
Prepare content that is easier to review and publish.
Meeting the checklist improves editorial efficiency but does not guarantee acceptance.
Clear Reader Value
State what the reader will understand or be able to do after the article.
First-Hand Insight
Use real experience, decisions or examples where they genuinely support the topic.
Reliable Evidence
Link to primary or authoritative sources for important external claims.
Readable Presentation
Use a logical structure, short sections and relevant image suggestions.
CONTRIBUTOR QUESTIONS
What to know before emailing your pitch.
You can pitch focused articles about SEO, social media, paid advertising, content, websites, AI in marketing, analytics and marketing careers.
No. Send the topic idea and a brief outline first. Write the full article after the direction is accepted.
The current guideline is generally 1,000 to 1,500 words, but the right length depends on the approved topic and editorial direction.
Relevant source links may be included where they genuinely support the reader. Commercial or manipulative link placement is not accepted.
No. Pitches and articles are reviewed for quality, relevance, originality and editorial fit. Submission does not guarantee publication.
Email [email protected] with the subject line “Guest Post Idea” and include your proposed title, outline, audience benefit and relevant background.
EXPLORE WHAT ADVERTS
Understand the audience before you pitch.
Review existing content and the organisation’s practical learning focus.
What Adverts Blog
Read existing articles and avoid repeating recently covered subjects.
About What Adverts
Understand the organisation, trainer and practical learning approach.
Content Marketing Course
Review the audience-focused content learning pathway.
Contact What Adverts
Use the main contact page for non-editorial questions.
GUEST ARTICLE PITCH
Have a useful digital marketing idea?
Email a concise pitch before preparing the complete article.
- Proposed article title
- Short outline and intended audience
- Why the topic is useful
- Your relevant experience
Make the first email easy to review.
Use the subject “Guest Post Idea” and explain the reader, angle and practical value.
No inquiry form · Direct editorial email · Publication subject to review