Offline/Online Digital Marketing Course in Modasa, Syllabus

Marketing and Digital Marketing

• What is Marketing?
• Marketing Process?
• Importance of Marketing
• Sales vs Marketing
• 4Ps and 7PS of Marketing
• B2B, B2C and D2C
• What is Digital Marketing with Examples
• Digital Marketing Platforms
• Benefits of Digital Marketing
• Difference b/w Digital & Offline
• Evolutions of Digital Marketing
• Stages of Customer Journey

Basic of Website

• What is a website?
• Things Required to start a website
• How to Choose a Domain
• Types of Websites?
• How to choose a Domain and Web hosting
• Introduction to Search Engine
• What is SERP?
• Types of results in SERP
• How Search Engine Works?
• Basic Overview of Google Analytics and Search Console

Introduction to SEO

• What is SEO
• Why SEO is Important
• How Search Engine Works
• Google Algorithms
  • What is Search Engine Algorithms?
  • How do Algorithms work?
  • Why a Search Engine needs to update its Algorithm?
  • Why does a Search Engine penalize a website?
• Google Ranking Factors
• Steps to do SEO [ Analyze Business, Competitor analysis, Product analysis, keyword research, keyword mapping, on-page and technical SEO, offpage]

Keyword Research

• What is Keyword, Keyword research?
• Tools for Doing KW Research
• Types of keywords
• How to Choose a Good keywords
• Keyword Research Process
• Creating Reports in Keyword Research

On-Page SEO

• What are Meta Tags, Description
• Image Optimization
• Headings Tags {H1 to H6}
• URL Structure
• Internal Linking and External Links
• Content Optimization
• Robots, Keywords, Author
• Redirection Tags
• What is Content Writing?
• SEO-Friendly Content Writing {Insert keywords in content}
• Anchor Tags

Technical SEO

•  Loading Time
•  Responsiveness
•  Sitemaps (HTML and XML)
•  Robots.txt
•  Schema Markups
•  Canonicalization
• Redirections

Off-page SEO

• What is Off-page SEO
• Why Offpage SEO
• What is link juice?
• Importance of domain and page authority
• What is link juice?
• Importance of domain and page authority
• Finding Link Opportunities
• List of Activities
• Tools to Check Backlinks
• Link Building Guidelines
• Guest Blogging
• Broken Link building
• Email Outreach
• Scholarship Technique
• Skyscraper Technique
• Tools for Scaling

Search Engine Algorithms

• How to optimize your site for Google [SEO Process]
• Search Engine Penalties and Recoveries.
• What is the Google Panda Algorithm? How to Optimize?
• What is Google Penguin?
• What is Google EMD Update?
• Hummingbird Algorithm?

Black Hat SEO

• What is Black hat SEO
• Why it Works
• How to build a PBN
• PBN Checklist

Local SEO

• What is Local SEO
• How to apply with Google My Business
• Getting approved
• Optimizing the Account
• Key Ranking Factors for Local SEO
• Google places optimization

International SEO

• What is International SEO
• Best Practices
• Creating ccTLD for Each country
• Creating Subdomains
• Using Directories

Reporting and Terminologies

• SEO reports
• How to create an SEO Strategy for your business
• Website Audits
  • Tools for Website Audits
  • How to do manual Audits

Web Analytics Tools

• Google Search Console
• Getting Started with Google Search Console
• Why use Google Search Console
• Importance of data-driven Decisions to be taken in Google
• Search Console

Google Tag Manager(GTM)

• Why use GTM
• How to Add GTM to your Website
• How to add Tags
• How to configure Triggers
• Event Tracking
• Moving all the Tags to GTM

Google Analytics

• Introduction To GA
• Installing GA4 to the website
• Understanding the Hierarchy
• Setting up Goals
• Setting up Filters
• Understanding Filters
• Understanding Metrics and
• Dimensions
• ΚΡΙ
• Audience Report
• Acquisition Report
• Behavior Report
• Conversion Report
• Creating Dashboards

Blogging

• Why WordPress?
• How to choose a niche?
• Buy a Domain
• Buy a Web hosting
• Change DNS Records
• Check Domain Propagation
• Addon on Domains
• Install WordPress
• Login to WordPress
• Optimize Dashboard
• Setting Up Permalinks
• Delete Dummy Pages
• Install SSL
• WordPress Interface
• Create Pages
• Create Menus
• Changing Themes
• Adding Logos
• Legal Pages
• WordPress Settings
• Theme Marketplaces
• Page Builders
• Creating Contact Forms
• Profile
• Users
• Social Share
• Taking Backups
• Importing complete Sites & Templates
• Site Offline
• Logout

Content Marketing

• Introduction to Content Marketing
• Why Content Marketing
• What is Inbound Marketing
• Copywriting
• Onsite blogs and Guest Posts [ Free guest posts, Sponsored Posts, PR, Article Submission]
• Content Writing Checklist
• How to Do Research
• Publishing your first article
• The objective of content marketing
• Content marketing 7 step strategy building process
• 18 types of content with examples
• How to write great compelling content
• Keyword research for content ideas
• Optimizing content for search engines
• Discussing authority blog
• How to market your content? [Backlinks, Reach out to relevant blogs, Create infographics and share, connect with influencers and ask them to share, social media shares]

Google Ads

• Introduction to SEM
• Why Google Ads
• Types of Google Ads
• Getting Started with Google Ads
• Billing
• Conversion Tracking
• Connecting Google Ads to Google Analytics and other tracking tools

PPC Advertising Google Adwords

• Understanding structure – Campaigns, Ad Groups, Ads
  • Keyword Research and Setting budgets
• Creating Campaigns
• Creating Ad groups
• Creating Ads
• Types of Advertising campaigns – Search, Display, Shopping & video
• Difference between search & display campaign

Understanding AdWords Algorithms

• How does Adwords rank ads –Quality of landing page, keywords, and Ad copy and Relevancy between them
• Understanding Adwords algorithm
• Adrank in detail with examples
• What is the quality score
• Why quality score is important
• What is CTR?
• Why CTR is important?
• Understanding bids

Creating Search Campaigns

• Types of Search Campaigns – Standard
• All features, dynamic search & product listing
• Google merchant center.
• Creating our 1st search campaign
• Doing campaign-level settings
• Understanding location targeting
• Different types of location targeting
• What is the bidding strategy?

Advanced Level Bid Strategy

• Terminologies
• Bidding strategy
• Pros & Cons of different bid strategies
• Understanding ad-extensions
• Types of ad-extensions
• Adding ad-extensions in our campaign
• Creating ad groups
• Finding relevant ad group options using tools
• Creating ad groups using a tool

Creating Display Campaign

• Types of display campaigns (All features, Mobile app, Remarketing, Engagement)
• Creating 1st display campaign
• Differences in search & display
• campaign settings
• Doing campaign-level settings
• Understanding CPM bid strategy
• Advance settings
• Ad-scheduling
• Ad-delivery
• Understanding ads placement
• Finding relevant websites for ad placement
• Creating text ads
• Creating banner ads using tools
• Uploading banner ads
• Optimizing Display Campaign Remarketing
• What is remarketing?
• Setting up a remarketing campaign
• Creating Remarketing lists
• Advanced Level list creation Custom audience

Youtube Ads

• Creating Youtube Ads

Social Media

• What is Social media
• Difference between BW SMO vs SMM
• Social Media Handles
• Tools to find Handles
• Best Practices for Handles

Facebook Page Optimization

• Create Facebook Page
• Add FB Cover
• Add FB Profile Picture
• Add CTA button
• Best Setting For FB Page
• Creating FB Posts
• Types of FB Posts
• Best Times to Make Post
• How to Build Followers
• How to Choose Hashtags
• Tools For Hashtags
• FB Stories

Facebook Ads

• Creating a Business Manager Account
• Adding Pages
• Creating Ad account
• adding people
• Creating FB Pixel
• Adding FB pixel in the Website
• Billing
• Traffic Campaign
• Engagement Campaign
• Video Views Campaign
• Lead Generation Campaign
• Messenger Campaign with silferbots
• App Promotion Campaign
• Conversion Campaign
• Creating Custom Audience
• Creating Lookalike Audience
• Doing buyers Persona
• Audience Targeting

Instagram Marketing

• Create Instagram Page
• Optimize Instagram Page
• Convert your Profile to a Business Account
• How to Make Posts
• How to Choose Hashtags
• To Build Followers
• Creating Video contents
• Repost on Instagram
• Instagram Stories
• Instagram IGTV
• Instagram Reels

Twitter Page Optimization

• Why Twitter
• Create a Twitter Profile
• Optimize Twitter Profile
• Types of Posts
• How to Build Followers
• Best Practices

Twitter Ads

• Understanding Twitter
• Tools to listen & measure Influence on Twitter: TweetDeck, Klout, Peer Index
• How to do marketing on Twitter Black hat techniques of Twitter marketing
• Advertising on Twitter Creating campaigns
• Types of ads
• Tools for Twitter marketing
• Twitter Advertising
• Twitter Cards Video Marketing
• Twitter Cards Video Marketing
• Understanding Video Campaign
• Creating 1st Video Campaign
• Importance of video marketing
• Benefits of video marketing
• Uploading videos on video marketing websites
• Using youtube for business
• Developing YouTube video marketing
• Strategy Bringing visitors from YouTube videos to your website
• Creating Video Adgroups
• Targeting Options
• Understanding Bid Strategy

Linkedin Optimization

•  Why Linkedin
•  Linkedin Profile Optimization
•  How to Build your profile
•  How to Build Connections
•  Create a Company Profile
•  Optimizing Company Profile
•  Creating Posts

Linkedin Ads

•  Getting Started with LinkedIn Ads
•  Create an Ad account
•  Adding insights Tag
•  Conversion Tracking
•  billing
•  Running Traffic Campaign
•  Running Lead Gen Campaign

Pinterest Marketing

•  Make a PinCreate a Company Pinterest Account
•  How to Create New Company Posts
•  How to get traffic through Pinterest
•  Create a Board
•  Make a Pin

Quora Marketing

•  Create a profile in Quora
•  Optimize the Profile
•  Choose Topics
•  how to Choose Topics
•  How to Write Answers
•  How to Drive Traffic Back to the Websites
•  How to Rank on Quora

Online Reputation Management

• What is online reputation management?
• Why online reputation management is a need of the hour
• Understanding ORM scenario
• How to deal with criticism online 10
• Online reputation management
• Commandments 15 ways to create a positive brand image online
• Understanding tools for monitoring online reputation
• Step-by-step guide to overcoming the negative online reputation
• Best examples of online reputation management

Email Marketing

• What is Email Marketing
• Why Email Marketing is Important
• Creating Company Email
• Top Email Autoresponders
• Signing Up for Mailchimp
• Configure the Dashboard
• Adding your Email List
• Building your Email List
• Lead Magnets
• Creating Popups
• Creating Embedded Forms
• Drip Automation
• Reporting

Lead Generation for Business

• Understanding lead generation for business
• Why lead generation is important?
• Understanding landing pages
• Understanding thank-you page
• Landing page vs website
• Best practices to create a landing page
• Best practices to create a thank-you page
• Practical exercise-creating a landing page
• Types of landing pages
• Reviewing landing pages created by trainees
• What is A/B testing?
• How to do A/B testing
• Selecting landing pages after A/B testing
• Converting leads into sales
• Creating a lead nurturing strategy
• Understanding lead funnel
• Steps in leads nurturing

Freelancing & Interview Preparation

•  Mock Interviews
•  Career Counseling
•  Linkedin Profile Management
•  Resume Building

For More Information Visit Our Website: SEO Training in Ahmedabad or Digital Marketing Course in Ahmedabad, Gujarat. India. Directly Call us: +91 – 9512150500